Yahoo: United States Makes Deal on Professional Cricket

One of the World’s Most Viewed Sports Will Arrive in US

One of the World’s Most Viewed Sports Will Arrive in US

United States of America Cricket Association (USACA) licenses exclusive rights of Franchise T20 Cricket League to Global Sports Ventures, LLC; bringing professional Cricket to the United States

New York, NY (Sept. 29, 2016) – Today, the United States of America Cricket Association (USACA) announced exclusive licensing rights for a Franchised T20 Professional Cricket League to Pennsylvania-based sports development company Global Sports Ventures, LLC; bringing and professionalizing the world's second most popular sport to the United States, and the world's largest sports economy.

"USACA is thrilled to announce a commercial partnership with Global Sports Ventures, LLC to bring this long adored sport stateside, and are confident in their ability to grow the sport in the United States," said Gladstone Dainty, President of USACA. "This multi-year, multi million-dollar licensing agreement will change the way the sport is played, followed, watched and administered, and we're excited to provide for the first time ever annual contracts to our players – both male and female."

Through a $70 million licensing agreement, Global Sports Ventures, LLC takes the first step in growing the beloved sport in the United States, which boasts the second highest viewership of cricket in the world behind India – with more than 1.4 million people tuning in to view the ICC World Twenty20 competition earlier this year. Based on the high demand of the sport, the development company is prepared to generate hundreds of millions of dollars through partnerships, significantly impacting the sports economy.

Jignesh (Jay) Pandya, president and CEO of Global Sports Ventures, LLC said, "The professional sports landscape is a notoriously tough market to break into, but we're confident in the strength of the consumer demand in the US. This agreement allows us to grow the world’s second most popular sport right here in our own backyard."

The deal between the USACA and Global Sports Ventures, LLC will professionalize the game of Cricket in the U.S., providing American athletes the opportunity for a professional career in cricket.

Source: Yahoo